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Free SEO tool

Schema Markup Generator

Build valid JSON-LD structured data in seconds, right in your browser. Pick a schema type and fill in the fields on the left, then copy the ready-to-use markup for your page.

Working field

Pick a type and fill in the details.

Generated JSON-LD
Tip: Wrap the JSON-LD in a <script type="application/ld+json"> tag and paste it into your page's <head>.
Result
How to use your markup.
Your structured data will show here once you pick a schema type and fill in the fields on the left.
This tool is best for adding rich snippets that help your listings stand out in search.
Free Online Schema Markup Generator
A Schema Generator helps you create structured data markup for your site without writing code by hand. Schema markup is code you add to your pages to tell search engines more about your content. It can power rich snippets like star ratings, product prices, and events, which makes your pages easier to find and can lift your click-through rate. This tool keeps the workflow simple: build your schema on the left, supporting content below, and the sidebar on the left for popular and related tools.
Multiple schema types
Generate markup for Person, Organization, Product, and Article content.
Automatic JSON-LD
Build clean, SEO-friendly JSON-LD that you can drop straight into your page.
Live output
Watch the generated code update in real time as you fill in each field.
Beginner friendly
No coding skills needed to create valid, standards-based structured data.
How it works
  1. Pick the schema type that fits your content, like Product or Article.
  2. Fill in the fields, such as name, description, price, or date.
  3. Watch the JSON-LD code build itself in real time on the left.
  4. Click Copy JSON-LD to grab the finished markup.
  5. Paste it into your page's head and test it with Google's Rich Results Test.
Best practices
  • Choose the schema type that best matches your content.
  • Fill in all the relevant fields accurately.
  • Validate your markup with the Rich Results Test or Schema Validator.
  • Avoid using the same or wrong schema type on multiple pages.
  • Update the schema whenever you edit the page content.
  • Stick with JSON-LD, the format Google recommends.
Frequently asked questions
What is schema markup?
Schema markup is a type of structured data code that helps search engines understand the content of your website and show it with rich snippets in search results.
Is this Schema Generator free?
Yes. You don't have to sign up to use this tool.
Where do I put the schema code that was made?
Put the code in the right place on your webpage, like the <head> section.
Does schema markup help your site show up higher in search results?
Schema does not directly boost rankings, but it makes search results look better, which can lead to more clicks and visitors.
Is it possible to make a schema for more than one type of content?
Yes. This tool works with products, articles, reviews, events, recipes, local businesses, and more.
What is the best way to test my schema markup?
To make sure your code is correct, use Google's Rich Results Test or the Schema Markup Validator.
Is this Schema Generator tool easy for beginners to use?
Yes. The tool is built for people who don't know how to code.
How often do I need to change the schema markup?
Whenever your material changes, such as prices, ratings, or event dates, you should update it.
What is JSON-LD?
Google recommends JSON-LD as a standard for schema markup since it is easy to use and keeps the code separate from your HTML.
Do you need schema markup for SEO?
Schema markup is not required, but it can make search results more visible and get people more involved.
Need more SEO tools? Build page meta tags with the Meta Tag Generator tool, or clean up your code with the JSON Formatter tool.